AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.3K members online now
4.3K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Goal Competitions Will not Match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I was just wondering if someone was able to help with a problem we are having. At the moment our Non-ad goal conversions do not match up with our own data. As you can see below we generated 153 conversions in total. 112 of these came from paid ads (Which matches up with the AdWords account). The organic and direct leads total 41 but when we look at our in-house data the total number of conversions minus the paid ads equals 52. 

 

Could anyone shed some light on how these two numbers can be so different?

 

Cheers,

 

Screen Shot 2016-12-07 at 15.16.44.png

Goal Competitions Will not Match

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hello Mate,

It's normal for Google Analytics and your in-house conversion tracking system to be misaligned.  Even larger clients have the same conversion discrepancies.  Reasons range from Incognito visits or blocked tags or possible duplicate conversions due to page load issues or page refreshes; Also, someone clicking back or bookmarking the confirmation page.

 

The best way is to chart the conversion differences over time and make sure they stay within a tolerable range.  You'll know something is off if numbers gets out of whack.  

 

Hope that helps!!

Goal Competitions Will not Match

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Cedric,

 

Thanks so much for the reply, we've all been pulling our hair out over this. The organic and direct leads are about 20% out for December at the moment so will just have to monitor this over the month.

 

If the difference goes any higher would there be anything else we could try to track them more accurately? Maybe event tracking instead of just tracking the goal url?

 

Thanks again,