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Getting UTM Tags to persist in URL throughout webpage user flow

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Does anyone know how to get UTM tags not to drop off from the URL after a user clicks off of the original landing page?

 

Here's an example of what is happening:

 

First click (from ad to landing page) - http://www.example.com/landingpage?utm_source=facebook

Second click (from landing page to another page on site) - http://www.example.com/checkout

 

I'm trying to build a custom audience of everyone who came from a Facebook advertisement by using "source=Facebook," but once they click off of the first page, all of the UTMs fall off my URLs.

 

Can anyone provide some help here?

 

Thanks!

Andy

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Andrew W
June 2016

Re: Getting UTM Tags to persist in URL throughout webpage user flow

[ Edited ]
Rising Star
# 4
Rising Star

In Audience Builder in Google Analytics, you can define all sorts of rules, including only Facebook visitors who visit a particular page (note that the source/medium is for the session, not just the landing page):


audience google analytics.png

 

However, this may restrict your flexibility going forward.  You could also create two audiences - one consisting of Facebook visitors AND one consisting of people who visit a page (or better - complete a goal).  You can then create a custom combination audience from ANDing these two audiences together - and be free to mix and match your audiences in other ways as well.  See https://support.google.com/adwords/answer/2549111?hl=en for more info

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

View solution in original post

Re: Getting UTM Tags to persist in URL throughout webpage user flow

Rising Star
# 2
Rising Star
You don't need the UTM data once they land on the first page. You can segment everyone who views http://www.example.com/checkout by source, and you will see sessions that began on all the landing pages and with whatever UTM source you used.
_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Getting UTM Tags to persist in URL throughout webpage user flow

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your response, Phillip!

That makes sense. Where I'm still unclear is how to retarget these folks on a platform like Facebook. I'd like to use the "source=Facebook" as a URL rule that allows me to build an audience targeting anyone who has visited the checkout page from Facebook. Right now, however, since the source drops off after the landing page, I am only able to segment my retargeting pool at the landing page level, not for any following pages, like add to cart or checkout.

Any thoughts here?

Thanks again!
Marked as Best Answer.
Solution
Accepted by topic author Andrew W
June 2016

Re: Getting UTM Tags to persist in URL throughout webpage user flow

[ Edited ]
Rising Star
# 4
Rising Star

In Audience Builder in Google Analytics, you can define all sorts of rules, including only Facebook visitors who visit a particular page (note that the source/medium is for the session, not just the landing page):


audience google analytics.png

 

However, this may restrict your flexibility going forward.  You could also create two audiences - one consisting of Facebook visitors AND one consisting of people who visit a page (or better - complete a goal).  You can then create a custom combination audience from ANDing these two audiences together - and be free to mix and match your audiences in other ways as well.  See https://support.google.com/adwords/answer/2549111?hl=en for more info

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Getting UTM Tags to persist in URL throughout webpage user flow

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks, this is super helpful!