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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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GA Premium integration with DFP

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all,

I'm currently trying to find out what advantages GA Premium has vs other web analytics tools and GA standard. Amidst all the possiblities I found that it is possible to export and import data between GA Premium and DFP (doubleClick for Publishers). However, I haven't found much more then that. Could someone explain to me what this means and what the possbilites/advantages would be for a publisher to mix GA Premium and DFP ?

Thanks !

Re: GA Premium integration with DFP

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Premium vs GA standard, this comparison chart seems pretty thorough.
Unless you have a huge site/massive traffic or need active support then free suits most businesses

GA vs other Analytics platforms i think comes down to personal preference and needs have had proponents of different ones wax on about ewhy theirs is best but i believe horses for courses.

I don't know regards DFP.

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