GA Premium integration with DFP
I'm currently trying to find out what advantages GA Premium has vs other web analytics tools and GA standard. Amidst all the possiblities I found that it is possible to export and import data between GA Premium and DFP (doubleClick for Publishers). However, I haven't found much more then that. Could someone explain to me what this means and what the possbilites/advantages would be for a publisher to mix GA Premium and DFP ?
Re: GA Premium integration with DFP
Unless you have a huge site/massive traffic or need active support then free suits most businesses
GA vs other Analytics platforms i think comes down to personal preference and needs have had proponents of different ones wax on about ewhy theirs is best but i believe horses for courses.
I don't know regards DFP.
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