Analytics
5K members online now
5K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Flow / Path to an event page or goal

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello 

 

I am finding that google analytics offers many ways of visualizing the flow of traffic FROM some specific point (source, landing page, etc.). However there is a surprisingly low amount of ways to visualize flow TO a specific point (Page, Event, goal, etc.). 

 

Essentially I want to take a page, an event, or a goal, and visualize all the routes of how traffic landed there. 

 

1. I have looked into funnel visualization, and its seems you can only show traffic from one set path you need to establish when creating a goal. 

 

2. I have also looked into reverse goal path, which is closer to the information I require, but it only provides information on up to 3 stages before reaching the goal. Furthermore, the platform does not even visualize this data. 

 

I feel like this should be a relatively basic feature. Am I missing something?

 

 

 

1 Expert replyverified_user

Re: Flow / Path to an event page or goal

Top Contributor
# 2
Top Contributor
Nope, you aren't missing anything...it's not there.

Closet there is: Have a look at the Behavior > Site Content > All Pages report, and click on Navigation Summary at the top of the chart. It lets you pick a current selection Page, and see traffic from and to that page.

OR if it is a goal you are trying to track back, check out the multi-channel funnel path reports.
Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.