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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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First Interaction Attribution Model - What time range does this cover?

S T
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# 1
S T
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I know that under the First Interaction model, Google attributes 100% of the conversion value to the channel that provided the First Interaction.

 

However, my question is, what range is this?

 

For example, in First Interaction Model Attribution:

Day 1 - User visits my website via AdWords

Day 15 - User visits my website via Direct and makes a purchase of £100

First Interaction would attribute 100% of the sale to AdWords.

 

However, what about this?

 

Day 1 - User visits my website via organic Google Search

Day 150 - User visits my website via AdWords, and makes a purchase of £100

I'm guessing Google will attribute 100% of the sale to AdWords, as the User's organic Google Search visit was 150 days ago, and thus too far back.


That's my question: What defines a "first interaction"? 

1 Expert replyverified_user

First Interaction Attribution Model - What time range does this cover?

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# 2
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Attribution modeling should only cover a 90 day window

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

First Interaction Attribution Model - What time range does this cover?

S T
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# 3
S T
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Oh! I thought the 30/60/90 day window was how long they track a User's Actions, after the User has clicked on an Ad?