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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Find Funnel Shopping Data From Specific Brands on an Ecommerce Store

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I am looking for a way to do a deep funnel analysis in order to identify where and how many (what percentage of) users are dropping off in the check-out process that add specific branded products to their cart. I tried using the shopping behavior report before with a segment including only the enhanced ecommerce brand name, but I am not convinced this data is completely accurate.


I want to be able to see how many transactions included a specific brand's products, how many are completed/abandoned/added to cart, etc. Not how many sessions involving a certain brand included transactions of any brand.


I have not yet set-up goals for an analytics funnel analysis so I am wondering if there's a way to get this information based on past data. Any reports able to clearly demonstrate this?



Re: Find Funnel Shopping Data From Specific Brands on an Ecommerce Sto

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Sounds like that's a shopping cart report, not GA, and you can place that over the number of goals completed.