AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
3.6K members online now
3.6K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Few times unique purchases in E-commerce

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good day

Tell me why the purchase is recorded several times (i.e. has several unique shopping), because purchase code is placed once on the purchase page. And a unique purchases contain one transaction id

54345.JPG

1 Expert replyverified_user

Re: Few times unique purchases in E-commerce

Top Contributor
# 2
Top Contributor
Hi,

Unique Purchases means how many times was the product purchased.
"The total number of times a specified product (or set of products) was a part of a transaction."

It's not to be confused with Transactions. Transactions is the total number of orders your site generated.
Transactions does not equal Unique Purchases.

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Few times unique purchases in E-commerce

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

But how product can be purchased few times. If this product has unique id and datalayer placed once

Re: Few times unique purchases in E-commerce

Top Contributor
# 4
Top Contributor
Transactions have unique IDs. Products are identified by their name and they can be included in multiple transactions.

Please check the article below for detailed explanation of the ecommerce reports:

https://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Few times unique purchases in E-commerce

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I'm sorry I mean transactions has unique id's and I told they have view unique purchases 

57578578.JPG

You can see my datalayer for transaction

75685685.JPG

 

Re: Few times unique purchases in E-commerce

Top Contributor
# 6
Top Contributor
I see, you set the transaction id as the product sku. Sku is a product identifier and it is not required. It's nothing to do with the transaction id. The same product can be purchased in another transaction and it will increase the number of unique purchases for that product.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Few times unique purchases in E-commerce

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Arnold, I delete parameter "sku" and in any case I get few times transaction with same id

Re: Few times unique purchases in E-commerce

Top Contributor
# 8
Top Contributor
You mean you have multiple transactions with the same id in Conversions -> Ecommerce -> Transactions?

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital