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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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False exists/entrances?

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# 1
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I've been using analytics for several years now but have just started setting up funnels for my goals, so please bear with me.

The webshop I'm managing is located at, which is based on the SEOShop webshop system.

As far as I know, the process of making a purchase is as follows:

1. Customer puts a product in cart --> is taken to /en/cart/

2. Customer continues to checkout --> is taken to /en/checkout/onepage/

3. Customer pays either via PayPal or Sofort banking --> Is taken to /en/checkout/thankyou


I've tried to setup these steps to be able to view the funnel for a successful conversion, but can't get this to work.

In the screenshots below I see 2 strange things I can't explain:

- Shopping Cart step shows exits to /en/cart/index.php, which is actually the cart itself, how can a user exit to the same page??

- The checkout process step shows direct entrances, as far as I can find, this is impossible on the webshop, a user first has to put something in his cart before he gets to see a 'checkout' link somewhere.

So why am I seeing these exits and entrances which seem incorrect?



Screenshots via links because this new 'advertisercommunity' site by Google doesn't seem to work correctly (c'mon google, really?!?):


1 Expert replyverified_user

Re: False exists/entrances?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Alex,

a couple of things: You have to carefully assess what the actual page URLs are in your shopping-cart process (for example if it's /en/cart/ and/or /en/cart/index.php). Accordingly, you have to match that to your URL definitions in the goal funnel.

For example, step 2 in your goal funnel /en/checkout/ also matches step 3 URL and destination URL because you're using 'Begins with'. Go for regular expressions like ^/en/checkout/$ to distinguish the various funnel steps clearly.

Mainly however, you have to use cross-domain tracking here because your domain changes as the user switches form shopping cart to cashier. This make the entrances in your data. Easiest to implement is cross-domain tracking with Google Tag Manager [1].