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Facebook add clicks and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My Facebook add reports that there have been 90 website clicks.

But in the Google Analytics statistics I can find only 30 back .

This difference is very big. Where this may be due to ?

Re: Facebook add clicks and Google Analytics

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# 2
Follower ✭ ✭ ✭

Do you use URL builder to add required parameters (Campaign Source, Campaign Medium and Campaign Name) to your destination URL on Facebook?

Please check your Analytics code by Tag Assistant

And some information about discrepancies. It's not about FB, but it can be useful