Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Facebook add clicks and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My Facebook add reports that there have been 90 website clicks.

But in the Google Analytics statistics I can find only 30 back .

This difference is very big. Where this may be due to ?

Re: Facebook add clicks and Google Analytics

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi!

Do you use URL builder to add required parameters (Campaign Source, Campaign Medium and Campaign Name) to your destination URL on Facebook?
https://support.google.com/analytics/answer/1033867?hl=en

Please check your Analytics code by Tag Assistant https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk

And some information about discrepancies. It's not about FB, but it can be useful
https://support.google.com/adwords/answer/2375399?hl=en
https://support.google.com/analytics/answer/1034383?hl=en