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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Facebook Tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,


I'm currently running a Facebook ad campaign optimized for Clicks to Website. I am using a single UTM tracking link to track sessions from the ads into Google Analytics. 


I'm concerned because there seems to be a large disparity in how many link clicks Facebook is reporting to my website and what Google Analytics is telling me. The disparity is around -65% from Facebook "clicks to website" vs Google sessions. Speaking with Facebook ad support, they seem to think their reporting is correct, so I'm wondering if there is anything I am missing from the Google Analytics side of things.


Any help would be appreciated, thanks.