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Facebook Tracking

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# 1
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Hi there,

 

I'm currently running a Facebook ad campaign optimized for Clicks to Website. I am using a single UTM tracking link to track sessions from the ads into Google Analytics. 

 

I'm concerned because there seems to be a large disparity in how many link clicks Facebook is reporting to my website and what Google Analytics is telling me. The disparity is around -65% from Facebook "clicks to website" vs Google sessions. Speaking with Facebook ad support, they seem to think their reporting is correct, so I'm wondering if there is anything I am missing from the Google Analytics side of things.

 

Any help would be appreciated, thanks.


Ethan