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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Experiment showing total revenue is much smaller than overall conversions

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Also, the alternate experiment is showing zero revenue which seems incredible!

 

I can't show the experiment screenshot as it generates "HTML" errors so have uploaded this to https://imgur.com/HkWthcW instead.