AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
5.3K members online now
5.3K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Event tracking for users who do NOT click on "register" links

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

I would like to setup an event to track users who visit my microsite, but do not register for the event. 

These are the user conditions:

Visits "http://siriusdecisionssummit.com" = true

Does not click on links containing "https://register.siriusdecisions.com" = true

How would I go about setting up this event in Google Tag Manager?

Your help would be greatly appreciated.

Thank you! 

Event tracking for users who do NOT click on "register" links

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Bryan,

 

You can implement outbound link tracking through GTM and after that, you can use a segment in GA in order to filter out users who didn't click on this specific outbound link/button.

 

Hope this helps.

 

Cheers,

Taavi

Event tracking for users who do NOT click on "register" links

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Taavi,

 

Thank you for the response. This would definitely work, but I was hoping I wouldn't have to apply any segments in GA in order to view the event data.

 

Is there another way to go about gathering this data?

Event tracking for users who do NOT click on "register" links

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Bryan,

 

That is the easiest way to get this information. You can use this kind of segment: https://analytics.google.com/analytics/web/template?uid=uPyx-DQgQ-my51YkDWVSzw

 

Let's be honest, it takes 5 seconds to apply this segment every time you'd like to analyze your data. I think it's not that hard and time-consuming. That's why we have segments in GA. Smiley Happy

 

What you’re trying to do in the browser is very, very difficult. You would have to wake the browser up after 30 minutes have passed (default session timeout is 30 minutes in Google Analytics) to tell GA that the event did not fire, and you can’t do that.

 

Technically, it's possible to tell GA that the session is over, start the new one if you use sessionControl parameter but then you're going to manipulate your sessions and eventually, it's not that accurate and you still don't get what you want.

 

Hope this helps.

Taavi

Event tracking for users who do NOT click on "register" links

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi Taavi,

 

Thank you for the detailed response. It's greatly appreciated.

 

I will move forward with your recommendations.

 

Take care!