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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Enhanced Ecommerce and Shopify

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm setting up Google Analytics for a new client. I know there is the option to add 'Enhanced Ecommerce'. But surely this only works for sites using their own checkout? What features of GA Enhanced Ecommerce can be used for sites using checkout.shopify?

Enhanced Ecommerce and Shopify

[ Edited ]
Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Murray.

In fact, shopify lets you configure enhanced ecommerce from your store admin: https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup#enhanc...

Enhanced Ecommerce and Shopify

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi there,

If I already set up Universal GA via GTM, should I still install GA tracking in Shopify to turn on the Enhanced Ecommerce?

Thank you kindly! Smiley Happy

-Anat

Enhanced Ecommerce and Shopify

Follower ✭ ☆ ☆
# 4