4.5K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Email tracking help

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm new to the community and need assistance with tracking emails with GA. I don't know where to start but I can follow directions. We have a company website, the GA account and I manage an email server and we can do mail merges. I want to insert a tracking pixel with the embedded code in an email that connects to our website and determine who opened them or how may were read out of the batch sent.

 

How do I do this?

 

Thanks for any help in advance.

1 Expert replyverified_user

Re: Email tracking help

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Charles -- You can use the UTM Builder to create special links that will show you how many entrances to your site you received: https://support.google.com/analytics/answer/1033867?hl=en

Make sure you adhere to the best-practices listed in the above article. If others on your team are creating emails and you want to track -- make sure they understand the vital importance of UTM usage.

Also beware, tracking emails without the above UTMs can be very misleading -- if GA does not know where the traffic came from, it will bucket it into 'Direct/None'...

Re: Email tracking help

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I built the link, added it to a pixel and created a campaign in Analytics, sent the email and opened the email. It did not register the hit, I'm missing something or a lot. Explicit directions would be good or a video that sets up the entire process. I haven't found one yet and it seems this would help a lot of peeps.

 

The point is I'm missing something and need clear directions to get this working, can you help? Maybe the problem is the email creation and the pixel?

Thanks

Re: Email tracking help

Rising Star
# 4
Rising Star
Charles,

Ben has give you good advice on tracking links that are CLICKED; you want to track opens where there is no explicit action. This is, or used to be, a no no but G seems to have softened it's stance in this regard. In any event, it can be done via the measurement protocol and there is a guide here:

https://developers.google.com/analytics/devguides/collection/protocol/v1/email

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: Email tracking help

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
My problem with all of this is there seems to be no full documented outline on how to get it working, everyone seems to post links that have some info but not all and then you have to go read and search for more info to tie it together. This is all rather disjointed!

Why isn't this info all in one location with sequential steps how to configure it and make it work? A video of how to do this from start to finish would also work well but again I've found nothing with the current analytics dashboard as of 08/2016.

Re: Email tracking help

[ Edited ]
Rising Star
# 6
Rising Star

Hey Charles,

All you need to do is add an image tag to your HTML. That link is a pretty good walk through as described "This document describes how to measure user interactions with email using the Measurement Protocol." That said, it does require a familiarity with the Measurement Protocol (MP).

Basically the MP is a way to push data into GA outside of a website visit. In the guide tells you to add in an image tag embedded in your HTML email that calls the MP i.e. "<img src="https://www.google-analytics.com/collect?v=1&..."/>" with the parameters you would like to pass back in.

You will need some unique identifier for each of your recipients and it's best to harvest the client id, store it and use it in your email again as client id is a required field. If you don't' you'll still get data but it wont be tied back to the original user or source and you'll see it as direct traffic.

You may want to "play around" with the measurement protocol here so that you get a better feel for it.

https://ga-dev-tools.appspot.com/hit-builder/

At the end of the day all you are doing is embedding an image tag and you are all set.

 

Edit:  Charles, adding a link here to user id/ how to collect the client id:

 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookies-user-id

 


Best,

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn