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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Ecommerce set-up

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Folks,

I have an ecommerce website   https://www.themilitarycampaign.co.uk/   selling antique militaria.

I was looking at my Analytics yesterday and noticed that my ecommerce has not been set up "see image" what I would like to know is does this have to be set up and what are the benefits if I do set it up and also what do I need to do to set it up, bearing in mind I'm not to clever when it comes to the technical side of my website.

Cheers.

Kev.

 photo Screenshot-35_zpspasgwrqw.jpg

1 Expert replyverified_user

Re: Ecommerce set-up

Top Contributor
# 2
Top Contributor
Hi Kevin,

To track ecommerce transactions you need to implement the ecommerce tracking code to your shopping cart receipt page. You can check the documentation below.

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

You are using Wordpress with Woocommerce so you can implement ecommerce tracking easily using plugins, there are both free and commercial ones.

A free plugin: https://wordpress.org/plugins/woocommerce-google-analytics-integration/
A commercial one: https://www.woothemes.com/products/woocommerce-google-analytics-pro/

Let me know if you have questions.

Arnold Majlath, Google Analytics Top Contributor
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Re: Ecommerce set-up

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Kevin,
You are selling products so you must implement ecommerce tracking to know how much revenue you are getting, which keyword is giving you most revenue. without ecommerce set up you wouldn't have revenue data.

As you mentioned above that you are not very techanical so IMO you should contact/hire a developer to set up ecommerce tracking.

How to set up ecommerce tracking @ https://support.google.com/analytics/answer/1009612?hl=en

Hope this helps.

thanks

Re: Ecommerce set-up

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Thanks guys for your answers, it sounds as though this is something that is more beneficial for a shop that is selling hundreds of items per week/month in my case I only perhaps sell one or two items per month, am I correct in assuming that or am I a mile away from reality.
Cheers.
Kev.