Ecommerce Tracking Breaking Consistently
I've had a number of clients lately that have had an issue with Google analytics figures mysteriously not being reported after months of working.
Re: Ecommerce Tracking Breaking Consistently
How are the payment gateways set up? Do they take the user away from the site (for example to pay thru PayPal) and then automatically bring them back to the website? In some cases, there can be data discrepancy if the thank you page doesn't load automatically but requests user to click "go back to website". So the page never loads and the transaction data isn't collected.
That is my thought on this. Would appreciate if you can give a bit more detail, like if this happens for ALL transaction or just some, and if you find that data is disappearing, or just never shows up in the first place.