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Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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E-commerce revenue source

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# 1
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My analytics account is tracking revenue, but I'm not exactly sure where the data is coming from. My main concern is when I look at revenue generated by paid search. According to the report, it only accounts for about 0.6% of total revenue. Since we invest heavily in AdWords, and our account seems to be doing well, I would expect this number to be much higher. It leads me to believe that there is some kind of error in the tracking.

 

Any advice?

 

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