E-commerce attribution of promotion in enhanced commerce
We re implementing enhanced e-commerce plugin and want to track the transaction in revenue associated to clicks on promotions. We did a try and the report is using a "last click attribution model".
Is there a way to setup a different attribution model for our promotions
Re: E-commerce attribution of promotion in enhanced commerce
The promotion data is session based so as of now you cant tie it into any other model. That said, Internal promotions have dimensions that are available. You could try to create a segment for USERS that have viewed or clicked on one and it could give you a quasi-MCF view by reviewing the source / medium data with that segment applied.