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Drop Offs Missing - Goal Flow

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

When I view the Goal Flow report, I don't see any drop offs in the process until the final "Transaction Complete" step. So there are zero drop offs in the cart or checkout steps, but all of them are bunched up at the final step. I know these numbers aren't true because when I look at checkout behavior reports there are definitely people dropping off before completing the process. But I can't see this info in the Goal Flow report for some reason. 


Any thoughts would be greatly appreciated.

Thank you

1 Expert replyverified_user

Drop Offs Missing - Goal Flow

Rising Star
# 2
Rising Star

Hey Alexander,


Three quick possibilities:


1.  You have the most awesome funnel ever.


2.  The funnel steps are not configured for unique pages but instead are capturing multiple pages.


3.   A combination of the above and you need to increase the level of detail in the report to see looping and drop offs.


Hope that helps.




Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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