Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Download event tracking and Download goal

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

GA event tracking code is added in our PDF download buttons. We set both download conversion goals for Goals and event tracking under Behavior. I am seeing that neither total events or unique events do not match to download goal completions. For example, our product A, its goal completions are 674 and its total events are 662 and its unique events are 553. How goal completions are counted and why goal completions do not match either total events or unique events? 

Download event tracking and Download goal

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Carrie,

 

1) Events are tracked whenever they happen.
2) Unique Events are tracked only if the event has unique values (category, action, label).

3) Goal Completions are session based (Goals fire once per session per goal)

It depends on how many goals you've configured (and how they've configured) and how many different event values you've used. Highly recommend reading this topic to learn more.

Hope this helps.
Taavi