AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.5K members online now
3.5K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
Guide Me

Does Analytics provide 100% correct statistics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Team,

My website URL is and i've placed analytics tracking code but i can see 10% less revenue & conversion count in Analytics. I'm compare it with my website admin panel.  
Please suggest whether it's usual or i've made a mistake in placing the code.
1 Expert replyverified_user

Re: Does Analytics provide 100% correct statistics?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Yogesh,
Your GA code is implemented correctly I have checked using Tag assistant.

Please do check both your website settings and Google Analytics to make sure they have date/time settings that are the same. Be aware of time zone discrepancies, as well.

These settings can affect daily sales reporting and may attribute sales to the wrong day, week, or even month, depending on when they occur.

Please also check this article @

Hope this helps.


Re: Does Analytics provide 100% correct statistics?

Top Contributor
# 3
Top Contributor
Hi Yogesh,

If your store is Magento, this is a known issue.

Do a Google search for "magento google analytics missing orders".

This can happen when the user closes the success page as soon as they see that the transaction was completed. There can be other resources on the page that delay firing the transaction code so it does not have a chance to send the data to Google Analytics.

Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital