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Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Do clicks on doubleclick ads within your site reset the analytics session?

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# 1
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Here's a quick question that I can't seem to find a direct answer to.
 
Do clicks on doubleclick ads within your site reset the analytics session?
 
I ask because I have a lot of referrers in my site to tpc.googlesyndication.com - From in-house doubleclick ads.
 
In the past, we refrained from using UTM tracking on these so we didn't break the sessions, but I'm wondering if a click on a doubleclick ad served out of DFP IN OUR SITE that goes TO OUR SITE is already breaking the session so there's no reason to leave off the utm tracking?
 
Thanks!