Do Goal Completions represent unique visitors?
Under Acquisition, Source/Medium, I can see the number of goal completions.
What happens if same visitor makes 2 orders? will it count as 1 or 2 completions? and in what kind of report can I get the data to know what was unique, or to know whether multiple conversions happened by same user?
Re: Do Goal Completions represent unique visitors?
Only one goal completion can happen per session. So if a user fills out three lead gen forms that have the same thank you page or are captured under the same goal, then only one goal completion is recognized.
If it's critical to get an accurate count (this really depends on your business) then you should consider using ecommerce to track your submissions / transactions as each transaction/lead submission would be captured. .
More on classic ecommerce here: