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Display Remarketing, first click attribution???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,


Is it possible that a display remarketing campaing is mostly attributed by first click? All our campaigns run on visitors that have visited the site but not converted, so in case the user finally converts, shouldn´t be the campaing attributed to middle or last click?? GA reports show first click attribution for this campaings.


Thanks for the help!!



1 Expert replyverified_user

Re: Display Remarketing, first click attribution???

Top Contributor
# 2
Top Contributor
Hi Lucas,

perhaps your remarketing efforts use something like similar audiences in adwords or may be that your look back / date range window is set so that the remarketing campaign often does report as first click?

Kind regards,
Web analyst @