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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Discrepancies between Goals and E-commerce goals

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,


I have set on my account E-commerce goals and, on each step of the funnel, I see some drop-offs, which is normal. I have implemented then the standard goals and implement my funnel steps and, when I compare both the funnels, I see that E-commerce show some drop-offs while the standard goal doesn't show any drop-offs.



I think this is quite rare and I wanted to know your opinion on how can I confirm which one is giving me the most correct information.






1 Expert replyverified_user

Discrepancies between Goals and E-commerce goals

Rising Star
# 2
Rising Star

Hi Frederico,


If you're using funnel visualization it actually works differently in some unexpected ways.  You may want to use the Goal Flow report but you may still see some differences.




Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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