Differentiating between PPC Revisits and Organic Traffic
Most of our company's traffic is through PPC. So copy is designed to first capture leads via the AdWords landing pages, and then provide further product information on the actual webpages in case our PPC visitor later visits our root domain directly or via search.
Problem is, how do we differentiate between actual organic visits and the kind of visits mentioned above?
I understand AdWords cookies are stored for 30 days in visitor PCs; can we somehow make use of that fact?