Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Difference in conversions between Acquisition and last non-direct click in Model Comparison Tool

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I´ve got a difference in numbers for goal conversion (same for ecommerce transactions) in Google Analytics if I look in Acquisition > Channels or in Conversions > Model Comparison Tool ?

 

If I use the Last non-direct click model I assumed I would find the same results as this is the default model used by Google Analytics in the Acquisition section right?

 

But they don´t match as you can see below.... Same month, same goal... Anyone knows why?

Thanks.

Problem difference for last non direct conversion between Acquisition Multi Channel Funnel Analytics.jpg