AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.5K members online now
4.5K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
Guide Me

Difference between Conversions and Website Traffic

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



on our website we use conversions (with Google Tag manager) to measure outbound link to our partner's website. There is quite a difference between the number of conversions on our website and the number of sessions our partner sees on his website. e.g. yesterday we measured 234 conversions whereas he only sees 119 sessions through this link.

What could be the possible reasons for this? My explanation is that the people that click on the link leave our partner's website before Google Analytics measures it as a session. Any other ideas?

Thanks a lot in advance!