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Destination goal tracking reporting bizarre figures

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We've got a Wordpress website at https://mountainguideschool.com, and noticed that our opt-in conversion data was reporting everything to the confirmation page, instead of conversions from our 4 main landing pages: http://d.pr/i/CBeY and http://d.pr/i/1iZVN

 

We realized that the Infusionsoft form we were using for the opt-ins was bouncing the visitor off Infusionsoft's server and then to the /thank-you page. Cross domain tracking with GTM reduced the conversions attributed to the /thank-you page, but the conversion data on the 4 landing pages has never been accurate.

 

We switched to using Gravity Forms, going directly to the /thank-you page after submission, passing the data to Infusionsoft through their API.

The conversion data never changed, showing that our /pro and /students landing pages have little to no conversions, yet we have conversions tied to those pages from our Infusionsoft reports: http://d.pr/i/17wUh

 

The goal is setup as a destination with these settings: http://d.pr/i/1bf4P

 

We've tried using the Submission goal when trying to make GTM cross domain tracking working, but it was underreporting opt-ins by about 25%, and never got them accurate by landing page.

 

Thanks for any insights on what we're missing since we're out of ideas on how to get this working!

 

 

1 Expert replyverified_user

Re: Destination goal tracking reporting bizarre figures

Top Contributor
# 2
Top Contributor
Hi :-)
Just to clarify, GTM and cross domain tracking is no longer being used is that correct?

Is there just the destination url /thank-you/ that is the goal.. no other urls eg /thank-you/contactID=asdfg123 or similar?

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Destination goal tracking reporting bizarre figures

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Bronwyn,

Correct. We removed GTM to simplify everything again. So yes, cross domain tracking is no longer being used.

Correct, too. The destination URL is simply listed as /thank-you/

Thanks,
-Josh

Re: Destination goal tracking reporting bizarre figures

[ Edited ]
Top Contributor
# 4
Top Contributor

Does Gravity forms allow you to have like an ajax thank you msg display in the page rather than ppl being sent to a thank you page?
This should prevent ppl from being able to revisit/reload/bookmark the thankyou page

Is the domain mountainguideschool.com on the Referral Exclusion List?
Also was the infusionsoft server/site added to the Referral Exclusion List when the cross domain tracking was setup?
Had you also setup a new view with the necessary cross domain filter applied to it

(sorry just trying to work out what had been done and then removed as to why it may not have been working as expected)
To my way of thinking, cross domain tracking should not have been needed.. bit like when tracking paypal redirects, paypal just needs to be added as a referral exclusion.. not cross domain tracking setup.

When looking at reports, have you changed the data range at the upper right to only reflect say from 24-48hrs after the changes where made in regards to switching to Gravity Forms and going directly to the /thank-you page after submission, passing the data to Infusionsoft through their API.?

Bronwyn Vourtis, Google Analytics Top Contributor
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