Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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DFP clicks are nearly double than the amount of sessions the advertisers sees on their Google Analyt

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The problem we are facing across the board is that we are seeing that our DFP clicks are nearly double than the amount of sessions the advertisers sees on their Google Analytics.

 

Hence, the key question is, what is the discrepancy - why is DFP inflating or why is GA not counting the traffic?