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Customizing Tracking

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# 1
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I have a site that is advertising the same product, but made by different vendors.  For example, Item A is made by vendor #1 and Item B is made by vendor #2.


This site is running ads on web sites that will be placing the vendor number (rather than the company name) in the utm_term field.  For example, a fake URL with tracking might be:




Is there a way to program Analytics to know that upon tracking this URL that if the value for utm_term=1, to replace that 1 with the vendor's name? (as far as the reporting goes)

1 Expert replyverified_user

Re: Customizing Tracking

Top Contributor
# 2
Top Contributor
Hi Joesc230,

If you don't want to publicly show internals in your campaign URLs, you may use Campaign Data Import [1] to specify a utm_id parameter that is internally replaced by the proper designations.


[1] https://support.google.com/analytics/answer/4522476?hl=en