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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Customized first click attribution model

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was looking to change the attribution model from last click to first click in my GA. I am aware that there is an option to do it right away. But I want to have a little customization on it.

 

Lets say I have source/medium as below:

 

Direct

google/cpc

google/organic

affiliate

facebook/cpc

facebook/organic

etc.

 

I want that every transaction goes under source by first click method. But in case of affiliates if the last source/medium has affiliate in it and first source/medium is either direct or google/organic in that case the conversion goes to affiliate only.

 

I wanted to know how can I do it? Hope I am able to make my question clear.

 

Regards

Amit