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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Custom URL data discrepancies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,


I have supplied a colleague with a custom URL using the URL Builder tool to use in a banner ad in an e-mail they sent out via an agency.

I have been looking up results by finding the URL in question and clicking on "source/medium" as a secondary dimension to get the figures for visits from that custom URL.

The issue the number of clicks we have registered on GA is about 10% of the clicks we are getting back from our agency in their results from the e-mail.

I can find 0 issues with my custom URL and would like to know if anyone has had a similar problem with discrepancies in the past and might know why?


P.S I don't think the agency are inflating their figures by 90% Smiley Tongue