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Custom Report for Error Event Not showing Correct Why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Experts,


For 404 page I have created a Event for my ecommerce site, now I have created Custom Report like this - Dimensions - Event Action, Page, Source/Medium & Metrics - Total Events.


Now when I check the page url it is 404 and source medium it is showing google / cpc but in actually there is no such 404 url in my google adwords account.

1 Expert replyverified_user

Custom Report for Error Event Not showing Correct Why?

Rising Star
# 2
Rising Star

Hi BK,

 

Not sure where you are going with this.  It's possible for Google / cpc users to find their way to a 404....  more important is where and why and perhaps redirecting to a proper/best page.

 

Remember that campaign information is perpetual as long as it's not overwritten and the user comes back on the same machine and browser once every 4 months.  So If I came to your site 4 years ago from Google CPC  and then come back by typing your url or bookmark once every 6 months, I'll still show as google/cpc.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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