AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.2K members online now
2.2K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
Guide Me

Create a segment for previous purchasers

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I am am working on a site that has repeat business on a monthly basis. We are also growing our customer base. I'm trying to set up a segment that I can use to isolate previous purchasers. I can see the converters filter but I want to exclude any purchases within the current session (as these could be new customers not returning customers). I think I need a filter where there is a transaction before the current day but I can't see how to do this. 


Would be grateful for any help.