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Conversion rate for popup per page by calculated mertics?

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# 1
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I try to measure converstion rate per page for a popup form by calculated metrics. I had made the 

metrics by dividing of the number of the goal 1 (subscribed through popup event) per number of the goal 2 (had seen popup). 


The problem is that I can't see the conversion per page. When I try to make a custom report for that, there is a zero conversion rate without any pages. However if I try to see the conversion rate per source, it does work. 


Could you tell, why I can't measure conversion rate per page by simply dividing two goals by each other?