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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Conversion goals showing higher number than forms actually received

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# 1
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Hi, for some reason our goals are displaying a higher number than the actual form submissions we're receiving on the back-end. I went to Behavior>Site Content>All Pages and the unique pageviews is showing the same inflated number as the goal conversions. There really isn't another way to get to the thank you page besides completing the forms. Any ideas what might be causing the discrepancy?