The transaction numbers are shown under Acquisition--> Source/medium are Google analytics last click interaction numbers? is so, then when I see numbers under attribution model the last click attribution model numbers are not matching.
Basic question is GA gives credit to Last click ?
Please check the document below about traffic sources:
The flowchart shows which value will appear in the reports:
Let me know if you have questions.
Arnold Majlath, Google Analytics Top Contributor
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My question here is,
Say, Facebook data says 100 conversions and Adwords says 100 conversions, to check these conversions attribution I came to GA and GA numbers are like this Facebook 60 and Adwords 40.
Which means, GA is dividing these numbers based on the Last click interaction?