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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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# 1
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The transaction numbers are shown under Acquisition--> Source/medium are Google analytics last click interaction numbers? is so, then when I see numbers under attribution model the last click attribution model numbers are not matching.

 

Basic question is GA gives credit to Last click ?

 

 

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Top Contributor
# 2
Top Contributor

Hi,

 

Please check the document below about traffic sources:

https://support.google.com/analytics/answer/6205762?hl=en

 

The flowchart shows which value will appear in the reports:

https://support.google.com/analytics/answer/6205762?hl=en#flowchart

 

Let me know if you have questions.

 


Arnold Majlath, Google Analytics Top Contributor
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# 3
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Hi, 

 

My question here is, 

 

Say, Facebook data says 100 conversions and Adwords says 100 conversions, to check these conversions attribution I came to GA and GA numbers are like this Facebook 60 and Adwords 40. 

Which means, GA is dividing these numbers based on the Last click interaction?