The transaction numbers are shown under Acquisition--> Source/medium are Google analytics last click interaction numbers? is so, then when I see numbers under attribution model the last click attribution model numbers are not matching.
Basic question is GA gives credit to Last click ?
Hi @Bharath S GA in standard reports uses Last Non Direct attribution model thus it will not be the same as the last click in MCF / attribution reports (if you change it to last non direct inside attr reports you will get much closer to the standard reporting numbers).
Hope it helps!