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Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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# 1
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The transaction numbers are shown under Acquisition--> Source/medium are Google analytics last click interaction numbers? is so, then when I see numbers under attribution model the last click attribution model numbers are not matching.

 

Basic question is GA gives credit to Last click ?

 

 

1 Expert replyverified_user

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# 2
Top Contributor

Hi @Bharath S GA in standard reports uses Last Non Direct attribution model thus it will not be the same as the last click in MCF / attribution reports (if you change it to last non direct inside attr reports you will get much closer to the standard reporting numbers).

 

Standard reports:

https://support.google.com/analytics/answer/6205762?hl=en#flowchart

 

Hope it helps!

 

Kind regards,

Zorin

 

 

 

Web analyst @ escapestudio.net

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# 3
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Yes buddy, Thanks a lot for your response.