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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Conversion Goals For Video

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a video heavy website where the end goal result is people get the video content (news) they're looking for.

 

I have two goals set up where the goal is reached after 5 minutes & 10 minutes.

 

As I'm looking at the assisted conversions (i.e. goals), I see what sources assisted in the conversion & the last click.

 

What if a visitor goes to my site for the first time & watches a video for 7 minutes then returns few days later & watches it for 12 minutes. How does that work with the assisted goal conversion since one of them was triggered on the first visit?

Re: Conversion Goals For Video

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hey Clair,

Here are the Channel Contributions definitions that google analytics uses
https://support.google.com/analytics/answer/1191204?hl=en

this article might help you understand what is happening here
http://www.verticalrail.com/kb/what-are-assisted-conversions/
https://support.google.com/adwords/answer/1722023?hl=en

Hope this will help and if not please let me know Smiley Happy

Cheers