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Confused about using segments for visitor type

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi. I was reading this article:

 

http://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analyt...

 

in my efforts to find more information about creating a segment for email marketing campaigns. The beginning of the article really made sense to me but I started to get confused as I started to go through that list of 10 types of segmentation.

 

For example, what value is there in creating a segment for New Visitors vs Returning Visitors? Can't I just go to Reporting > Audience > Behavior > New vs Returning?

1 Expert replyverified_user

Re: Confused about using segments for visitor type

Top Contributor
# 2
Top Contributor
The report itself is not going to help you target customers whereas segments can be turned into a remarketing audience...
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