Confused about using segments for visitor type
Hi. I was reading this article:
in my efforts to find more information about creating a segment for email marketing campaigns. The beginning of the article really made sense to me but I started to get confused as I started to go through that list of 10 types of segmentation.
For example, what value is there in creating a segment for New Visitors vs Returning Visitors? Can't I just go to Reporting > Audience > Behavior > New vs Returning?
Re: Confused about using segments for visitor type