Comparing time spent on site for users converting vs. not-converting
I'm having trouble finding (or creating) a report where I can determine the average time spent on the site for users that converted versus users that do not. I was hoping that someone could point me in the right direction. My assumption is that I need to create two segments. A conversion segment (with condition Goal Completion > 0) and a non-converting segment (condition Goal Completion < 0).
What if there are goals set up that are not related to actual conversion (purchase)? My segment would count those users (e.g. if a goal is set up for downloading a pdf). Maybe "Transactions" is a better condition to look at, but I think that's only if Advanced Ecommerce is configured.
Re: Comparing time spent on site for users converting vs. not-converting
You are on the right track. First GA system has similar segments for all accounts so you may not need to create one. That said, in your case, you probably want to create a segment using conditions tied to the goals in which you are interested. i.e. Goal 1 Contact Us conversions >0 etc. Rather than all conversions. This can be done in the advanced section of the segmentation UI. You can just type "goal" and the list of dimensions and metrics will be filtered for you.