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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Chrome & Internet Explorer Analytics Tracking Bug (GTM)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,


we have a big issue within our E-Commerce tracking of analytics (implemented with GTM). Round about 40% of our sales are lost in the analytics tracking. In Webtrekk everything is fine
Nearly all sales, generated with IE and Chrome, doesn't be tracked at the end of the conversion funnel. In the steps before the success page, everything were tracked correctly. 


We tested a lot, but got no better results, so I hope some of you have any ideas. For better understanding, what the problem is and how we implemented the tracking, please find below some informations:


Here the funnel of chrome:
Here the funnel of IE 11:

Fired dataLayer event during testsale on the success page:
Fired tag on the success page:


Tag is fired as soon DOM ready on the success page.

The tagmanager is implemented as the following:

TagManager Script

In Firefox and other browsers everything works fine (or better):

Thank you very much in advance for your help!! :-) 

1 Expert replyverified_user

Re: Chrome & Internet Explorer Analytics Tracking Bug (GTM)

Top Contributor
# 2
Top Contributor
Hi Jens,

hard to tell ... Did you try standard "Page View" trigger instead of "DOM ready"?

Try to debug your sales funnel with Google Tag Assistant Recordings [1]. Note, that there is a new "Google Analytics Report" in Google Tag Assistant Recordings interface that connects the Tag Assistant data with actual data from your Analytics account.