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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Checkout Behavior Analysis. Step 3 going bonkers?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there,

 

We implemented Enhanced Ecommerce tracking as per:

https://www.optimizesmart.com/implementing-enhanced-ecommerce-tracking-universal-analytics/

 

I then go to Checkout Behavior Analysis and on step 3 there just seems like WAY too many people entering the funnel at the payment page. Especially when our funnel is linear ie. you need go through each step to arrive to the payment page.

 

Anybody know why this could be happening?

 

thanks

1 Expert replyverified_user

Re: Checkout Behavior Analysis. Step 3 going bonkers?

Top Contributor
# 2
Top Contributor
Hi Javier,

if your setup is specifically modified according to the cited article you might be better off to contact the author of the article, Sharma, directly. There is a "contact me" link at the bottom of the post.

Christoph

Re: Checkout Behavior Analysis. Step 3 going bonkers?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks just did. Although assuming the implementation is correct, as per other tutorials out there, why is this potentially happening? Any possible reasons that come to mind?