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Channel Attribution on Revenue

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have an eCommerce website that just went through a domain migration. Since then, transaction data is not assigned to the correct channel. We see a massive drop in conversions for Organic and Paid whereas Direct transactions increased by >200%. It looks like a few Paid transactions are captured but those come from remnant campaigns where the conversion cookie hasn’t expired yet. In AdWords, we can see that the new campaigns are producing leads but in GA that’s not being displayed.
> To sum up: Sessions are tracked properly but transactions/conversions are mostly assigned to Direct. We checked the set up of the GA account several times and updated the Referral Exclusion List, implemented autoLink domains in GTM (with gaCrossDomain) and all Adwords and GA accounts are linked as well.
The attached screenshot summarises the issue quite well.
Any ideas? Thank you in advance. Channel Attribution on Revenue.png

1 Expert replyverified_user

Channel Attribution on Revenue

Rising Star
# 2
Rising Star

Hi Julia,


This is normal.  You have moved domains so all of your users that return to the site are now "new".  That is, the cookie is set for now and GA cannot use the old user cookies from (for example).


If a user originally came to your site from Organic, then come back direct at least once every 6 months, the user is still attributed to Organic, because direct NEVER overwrites another campaign source.   Once you switched domains everything is reset.  




Theo Bennett



Analytics Evangelist at MoreVisibility | Contact Me
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