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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Changing Default eCommerce Values?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to change the default settings in the GA Ecommerce reports to pull in different fields for "products"? I'm working for an event company and the way that our data flows, product refers to the type of ticket purchased (adult, child, senior, etc) instead of the event name. I'd like to update the default field so that it will pull an EventID instead of a the type of ticket.

 

Does anyone know if there's a way to do this? 

 

A sample of my dataLayer is below for reference.

 

[
{
"event": "purchaseSuccess",
"extraData": "",
"transactionAffiliation": "Regal River Point Stadium 14 & RPX",
"transactionId": "XXXXXXXXX",
"transactionEventId": "XXXXXX",
"transactionProducts": [
{
"category": "Convenience Fee",
"name": "Convenience Fee",
"price": "0",
"quantity": "1",
"sku": "convfee"
},
{
"category": "Tickets",
"name": "Adult",
"price": "13.85",
"quantity": "1",
"sku": "00060013"
}
],
"transactionShowDateTime": "4/19/2016 7:00:00 PM",
"transactionTotal": "13.85"
}
]

Re: Changing Default eCommerce Values?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Eli,
You can pass EventID/Name into "name" field, and use / in "category" field for ticket type info.
{
"category": "Tickets/Adult",
"name": "HappyHour123",
"price": "13.85",
"quantity": "1",
"sku": "00060013"
}

But you may not be able to change historical data.

Marko

Re: Changing Default eCommerce Values?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Marko, but unfortunately I can't change the format of the dataLayer. That's why I want to re-map it. There isn't a way to do that, right?

Re: Changing Default eCommerce Values?

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Unfortunately no Smiley Sad

I think the way is to communicate with the responsible person to update the data layer.

It's not that hard...

 

Good luck!

 

Marko