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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Can I find out if Instagram promotion website click result in a purchase?

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# 1
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I Have a shop now button on an Instagram promotion that is linked to a product page on my website. Is there a way of tracking whether people are clicking the buy button and if they came to the page from Instagram?

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Can I find out if Instagram promotion website click result in a purchase?

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# 2
Top Contributor

Hi Mark,

 

Use the Google Analytics Campaign URL Builder [1] to equip your product-page link on Instagram with UTM parameters. In this way, this traffic will appear in Acquisition > Campaigns > All campaigns report and may be attributed to goal completions and e-commerce transactions.

 

Christoph

 

[1] https://ga-dev-tools.appspot.com/campaign-url-builder/

Can I find out if Instagram promotion website click result in a purchase?

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# 3
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Thank you. Big Help