Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Can I be loosing Paid search conversions ?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello to everybody,

I would like to ask you for your insight about my concern. We work on SEO and SEA and both of these channels have quite similar and nice performance - The rate of new users, Bounce rate, Time spent on the pages etc.. But there is a big difference in the conversion rate and the number of transactions. 

The Organic search is gaining much more of transactions.

 

I have checked all the settings and everything seemed to be ok to me. Do you have any idea why this is happening ? Can it be the ecommerce tracking ? And how to check it ?

 

Thanks, have a great day,

 

Cheers, Kaci 

Can I be loosing Paid search conversions ?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hello,

 

Have you tried looking at the assisted conversions?

 

You might see that the paid activity is driving assisted conversions more than last click conversions.

 

Colin 

Can I be loosing Paid search conversions ?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hello,

 

No actually there are almost no assisted conversions, which is really weird.  Smiley Sad