Can I be loosing Paid search conversions ?
Hello to everybody,
I would like to ask you for your insight about my concern. We work on SEO and SEA and both of these channels have quite similar and nice performance - The rate of new users, Bounce rate, Time spent on the pages etc.. But there is a big difference in the conversion rate and the number of transactions.
The Organic search is gaining much more of transactions.
I have checked all the settings and everything seemed to be ok to me. Do you have any idea why this is happening ? Can it be the ecommerce tracking ? And how to check it ?
Thanks, have a great day,