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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Can Google Analytics track if a social media referral turned into a sale?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

Wondering if it possible to set up a tracking goal to tell me if a social media referral to my website turns into a sale. 

 

Thanks so much for your help!

1 Expert replyverified_user

Can Google Analytics track if a social media referral turned into a sale?

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# 2
Rising Star

Hi Jenna,

 

You'll want a goal to track your sales and it should be configured for the "thank you" or receipt page.  Once you have this you'll be able to see the sources, including social media that contribute to sales. 

 

If you are doing any marketing, make sure you are up to speed on utm parameters.

 

https://support.google.com/analytics/answer/1033863?hl=en

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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