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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Campaigns and channel attribution - duplication?

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# 1
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We've started using campaigns/URL builder recently. I've noticed in our reports, when we do social posts, etc. any clicks are pulled in to the relevant campaigns.

 

However, at a top level, these social interactions/clicks are grouped in (Other). Does that mean they are no longer added/attributed to Social, or is GA presenting this information twice?

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Re: Campaigns and channel attribution - duplication?

[ Edited ]
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# 2
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Hi DLiley,

I guess with 'top level' you mean the default-channel grouping 'social'? Just include 'social' in your UTM medium description to get the channel working again [1].

Christoph

[1] https://support.google.com/analytics/answer/3297892?hl=en

Re: Campaigns and channel attribution - duplication?

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# 3
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Hi Christoph,

Yes, I do set the medium as social. I've noticed that the channel grouping for (Other) contains LinkedIn but not Twitter.

Could it be because I have used a lower case i for Linkedin and not LinkedIn?

Additionally, we do not get a Default channel grouping for Email - even though this is used in the campaigns. Do you know why that may be?

Thanks
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Accepted by topic author DLiley
March 2016

Re: Campaigns and channel attribution - duplication?

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# 4
Top Contributor
Yes, it gets tricky sometimes ... you may set up a flat-table custom report containing the four dimensions

Default channel grouping
source / medium
at distribution network
campaign

to get an overview what and how it's being assigned currently. You may also edit your default-channel groupings so that you can work with it smoothly.

Christoph

Re: Campaigns and channel attribution - duplication?

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# 5
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That was great - thanks. It was assigning correctly - the LinkedIn clicks were being pulled in from the CPC medium! Smiley Happy